A Healty Issue :: essays research papers

A Healthy Issue      It has been for quite some time bantered with respect to what technique is the most ideal approach to get more fit. Consistently it appears there is another eating routine rage clearing across America. The introduction of prevailing fashion consumes less calories has carried would like to those needing to get more fit quick. Which is the best eating routine arrangement? There are such a significant number of to browse now, and there are not just eating routine plans. There are several dietary enhancements now accessible just as new-age medical procedures to assist us with doing combating the lump. Every strategy has its own positives and negatives. Some have lead to astounding weight reduction, while others have lead to ailment and even passing. With the entirety of the various ways accessible to get more fit, is there a superior arrangement than to just follow a fair eating routine joined with normal exercise?      Fad counts calories are the most up to date thing to hit our waistlines. They are famous for being a quick method to get more fit. A portion of these eating regimens, just to give some examples models include: Atkins’ Diet, Weight Watchers, Slim Fast, South Beach Diet, The Zone, Subway Diet, eDiets, The Beverly Hills Diet, and the rundown continues endlessly. All guarantee sensational weight reduction that is anything but difficult to keep off as long as you follow their routine. It is safe to say that they are sheltered? Which one is directly for you? To show signs of improvement understanding about what they involve, let’s investigate a couple of them.      The Atkins’ diet is likely the most well known in today’s society. Dr. Robert Atkins, a cardiologist, really thought of his arrangement in 1972. Not at all like the numerous craze eats less carbs that followed, the Atkins’ diet endure the term prevailing fashion, and has really gotten progressively famous as the years have passed. In the Atkins’ diet, the equation is permitting nourishments that are high in protein and that are low in starches. To begin, the arrangement expects you to experience an enlistment period for about fourteen days that will adjust your digestion. An individual is permitted to have as much fat and protein as wanted, however the nourishments must contain under 20 grams of sugars for every day. A portion of the nourishments permitted include: meat, poultry, fish, eggs, oil, spread and cheddar. In the wake of finishing the fourteen day acceptance period, the measure of sugars permitted is multiplied to 35-40 grams for e very day. At the point when the individual arrives at their objective weight, the sum is expanded once more, as much as 60 grams of starches for each day.

The Fall of Rome

The Fall of Rome From its initial days as a government, through the Republic and the Roman Empire, Rome endured a thousand years ... or then again two. The individuals who choose two centuries date the Fall of Rome to 1453 when the Ottoman Turks took Byzantium (Constantinople). The individuals who decide on one thousand years, concur with Roman history specialist Edward Gibbon. Edward Gibbon dated the Fall to September 4, A.D. 476 when a supposed savage named Odoacer (a Germanic chief in the Roman armed force), ousted the last western Roman head, Romulus Augustulus, who was most likely halfway of Germanic parentage. Odoacer considered Romulus so insignificant a danger he didnt even trouble to kill him, yet sent him into retirement.* The Roman Empire Lasted Beyond the Fall The Byzantine Emperor versus the Western Emperor:Â At the hour of the upset and for the two going before hundreds of years, there had been two sovereigns of Rome. One lived in the east, for the most part in Constantinople (Byzantium). The other lived in the west, typically some place in Italy, in spite of the fact that not really the city of Rome. The ruler whom Odoacer removed had lived in Ravenna, Italy. A short time later, there was as yet one Roman ruler, Zeno, who lived in Constantinople. Odoacer turned into the main brute ruler of the western empire.The Roman People Lived On:Â While this bloodless upset in 476 is an as often as possible acknowledged date for the Fall of Rome and the start of the Middle Ages, it was not, at that point, a significant defining moment. Numerous occasions and propensities hinted at it and there were numerous individuals who kept on considering themselves and who keep on being thought of as Romans.Europes Kingdoms (From the Ashes of the Roman Empir e): The accompanying assets identify with the finish of the Roman Empire and the Fall of Rome. This incorporates speculations about the Fall of Rome (counting lead) and a few of the Roman sovereigns whose activities hurried the finish of the Roman Empire in the West. There is a segment with data on significant men whose roots were a long way from the city of Rome. Reasons for the Fall of Rome Hypotheses on the Fall of Rome Non-Romans Who Impacted the Fall of Rome GothsGoths Origins?Michael Kulikowsky clarifies why Jordanes, our fundamental source on the Goths, who is himself viewed as a Goth, ought not be trusted.AttilaProfile of Attila, who is known as the Scourge of God.The HunsIn the modified release of The Huns, E. A. Thompson brings up issues about the military virtuoso of Attila the Hun.IllyriaDescendants of the early pioneers of the Balkans collided with the Roman Empire.JordanesJordanes, himself a Goth, abbreviated a lost history of the Goths by Cassiodorus.OdoacerThe brute who removed the head of Rome.Sons of NubelSons of Nubel and the Gildonic WarIf the children of Nubel hadnt been so anxious to get rid of each other, Africa may have gotten free of Rome.StilichoBecause of individual aspiration, Praetorian Prefect Rufinus forestalled Stilicho from devastating Alaric and the Goths when they had a chance.AlaricAlaric TimelineAlaric didnt need to sack Rome, yet he wanted a spot for his Goths to remain and an appropriate title inside the Roman Empire. In spite of the fact that he didnt live to see it, the Goths got the main self-ruling realm inside the Roman Empire. Rome and Romans Fall of Rome Books:Â Recommended perusing for a cutting edge point of view on the explanations behind the fall of Rome.End of the Republic:Â Content identified with the men and occasions from the Gracchi and Marius through the violent years between Julius Caesars death and the beginning of the principate under Augustus.Why Rome Fell:â 476 CE, the date Gibbon utilized for the fall of Rome dependent on the way that it was then that Odoacer dismissed the ruler of Rome, is questionable similar to the purposes behind the fall.Roman Emperors Leading to the Fall:Â You could state Rome was very nearly tumbling from the hour of its first head or you could state Rome fell in 476 CE or 1453, or even that it hasnt yet fallen.â End of the Republic *I think its pertinent to call attention to that the last lord of Rome was likewise not killed, however just removed. In spite of the fact that ex-ruler Tarquinius Superbus (Tarquin the Proud) and his Etruscan partners attempted to recover the seat by warlike methods, Tarquins genuine statement was bloodless, as per the legends the Romans told about themselves.

United Nations Study Program COLUMBIA UNIVERSITY - SIPA Admissions Blog

United Nations Study Program COLUMBIA UNIVERSITY - SIPA Admissions Blog Anyone interested in the work the United Nations is doing will find a wealth of opportunity at SIPA to engage with people associated with the United Nations. The United Nations Study Program (UNSP) promotes teaching, training, and career development in the pursuit of multilateral solutions to global dilemmas. Under the direction of Elisabeth Lindenmayer, the Program brings together scholars and practitioners to address the main priorities of the UN â€" security, development, human rights and the environment â€" strengthening synergies between the Columbia community and those within the UN system. In addition there is the United Nations Studies Program Working Group (UNSPWG). The UNSPWG assists the UNSP in the organization of a series of lectures and panels each semester through which students can get “live sources” of information and expand upon the knowledge acquired though readings they do in their coursework. Today these two resources combine to present the following: “Planet UN”â€"A documentary on the challenges of the UN in the 21st century Speakers will include representatives from the UN in human rights, development and peacekeeping 6:00 P.M. Kellogg Conference Center, 15th Floor, International Affairs Building

Economic Impact On The Company - 1071 Words

Economic Impact: Often in cases of bid rigging the amount of money that the company loses is often significantly higher than the if the contract had be awarded to other firms. Given the number and costs of the change orders involved with this case, led to the final construction costs being almost $82,000 over the average of all bids from other construction firms, resulting in TBB losing a great deal of money for the quality of the work performed. Of this $82,000, $62,893 was withdrawn by Larkin Construction in the form of cash. A reasonable assumption with this money is that it was dispersed to parties involved in the bid rigging scheme. Cash would be used (as opposed to ACH transfers) to conceal who benefitted from the bid rigging scheme. These payouts ultimately are what increased the total construction costs, as the increased costs are to cover kickbacks to those involved in the scheme. Misstating Financial Statements- Overstating Revenue through accounts receivable Perpetrators and Pressure: There are some obvious inconsistences between what the accounts receivable being reported was and what our audit team calculated. The perpetrators of this fraud was a combination between Phil Ackers (President) and Julie Roper (Assistant to the President). During our interview, Phil stated that he pushed Julie to sell more group tickets for the season. This was apparent that Julie did apparently sell more group tickets; however, once our audit team started looking into the groupShow MoreRelatedCapital Budgeting Is A Means By Which Companies Can Evaluate The Long Term Economic Impact On Investment Projects1490 Words   |  6 Pagesby which companies can evaluate the long-term economic impact of proposed investment projects. It comprises both a financial and investment component. The complex nature of capital budgeting offers measurability and accountability for making financial decisions regarding which investments are worthwhile in meeting an organization’s strategic plan. Fi nancial simulations offer the opportunity to understand the complexity of capital budgeting. The New Heritage Doll Company is a private company with 450Read MorePest Analysis1689 Words   |  7 Pagessometimes called a STEP, PESTLE or STEEP analysis) looks at the external business environment. PEST stands for Political, Economic, Sociocultural and Technological. Technological factors in this case, include ecological / environmental aspects - the second E in STEEP and PESTLE, while legislative factors are included under Political (the L in PESTLE). The analysis examines the impact of each of these factors (and their interplay with each other) on the business. The results can then be used to take advantageRead MoreHow The Management Teams Should Be Given Power Limitations On Their Decision Choices For Their Employees1498 Words   |  6 Pagesemployees. Economic Analysis for Managers Managers must perform an economic analysis of the industry to confirm how HR departments are operated with the competitions companies. The writer reviewed an article by Schmidt that provided data on the courier service industry. The data will be used to review the economic growth of the industry and its impact on the selected company. Schmidt’s article provides the writer with information on key players, products and services, and economic growth in theRead MoreMarketing Micro and Macro Environmental Factors1669 Words   |  7 Pagesit is a component of global environmental analysis. While analyses are typically carried out on the macro environment, the micro environment still has an important role to play. In summary, the macro environment is involved with the industries, companies, markets, clients and competitors, while the micro environment can be represented by the suppliers, competitors and customers. Macro Environment These are the major external and uncontrollable factors that influence an organizations decisionRead MoreMarketing Strategy Of Coca Cola1295 Words   |  6 Pagescompany also partnered with a multitude of artists, celebrities, athletes, and organizations in various marketing campaigns to promote their products (â€Å"125 years,† 2011). Coca-Cola’s branding, marketing, and well-known products have propelled the company to over a century of success. Domestic and International Operations Today, The Coca-Cola Company is the largest soft drink maker in the world with ownership or licensing rights for over 500 non-alcoholic beverage brands (Bailey, 2014). Of theRead MoreSwot Analysis : Apple As A Company And Their Products1085 Words   |  5 Pagesconsist of political, economic, social, technological, environmental, and legal factors that make up an organization and for this paper we will analysis Apple as a company and their products. Apple is among the fastest growing company that has made itself a recognizable consumer name for electronics and gadgets. Investors have always looked forward for investing in Apple due to its strong revenue and high return on investment. Started operating as a traditional computer company, it has continuouslyRead MoreDillard s Inc. Case Study1105 Words   |  5 PagesIntroduction Dillard department stores is one of the smallest retail chains in the nations, however, it is still a widely known department store. Dillard’s Inc. is a family owned and operated company which gives it some competitive edge over the larger, investor owned retail chains. The company operates about three hundred brick and mortar retail stores and about twenty-five discount stores in the United States. These stores are scattered throughout 29 states; mainly in the southeast, southwestRead MoreInternal And External Factors Affecting A Business Organization1365 Words   |  6 Pagesanalysis, is a technique used by companies to evaluate the internal and external factors affecting a business organization. With this useful tool they are able to set future goals, define strategic plans and collect information about the social environment in which they operate. This strategic tool is classified by internal factors (Strengths and Weaknesses), means that the company has total control o f it and external factors (Opportunities and Threats), the company cannot control it. Internal factorsRead MoreResearch On The Determinants Of Economic Growth Is A Common1438 Words   |  6 PagesResearch on the determinants of economic growth is a common focus area in the economics – both because economic growth is an excellent indicator of well-being and the policy-makers want to know what fact2ors can affect this well-being. Previous literature has identified many factors which contribute to the well-being of a country and among these factors; Foreign Direct Investment is persistently seen. Economists have limited tools to measure well-being; reliance on GDP, GDP per capita, GDP growthRead MoreU.s. Healthcare Systems Of The United States1185 Words   |  5 Pagesyear and clearly shows the impact that it can have on the economy. As the years have passed by, so has the political landscape. The Affordable Care Act (ACA) was signed into law by President Barack Obama on March 23, 2010 with the intent to improve the uninsured numbers and make necessary changes to the healthcare coverage across the nations. This healthcare act was just one that highlighted the absolute importance of healthcare in the United States and how much of an impact it could have on the economy

Architect An Artist Of The Modern World - 1000 Words

Architect: An Artist of the Modern World Ever wonder what it’s like to be an architect? With skills like drawing and math it could be something worth doing. Having the ability to write for long periods and stay inside all day sitting aren’t bad traits to have either. Why wonder what it’s like to be an architect when one can be an architect? With some different skills that can easily be obtained, some schooling, and There are different tasks that an architect will have to do and different skills that one needs to be an architect. On a typical day of work an architect will be required to create blue prints for a client for construction. Skills for this are ones such as drawling for the creation of blue prints. Classes in school to be taken are ones like an art class for drawling and there are blue print drawling classes that can be taken. Skills like being able to measure precisely are also something that an architect needs. Classes for this are ones like a math class that have to do with measuring. Being able to make precis measurements and directions for the construction workers to follow is important. Key skills needed are ones like blue print drawling, making precis measurements for workers to follow, being able to write for long periods of time, and staying indoors for most of the day. There are not many hazards that come with the job of an architect. Getting a cramp in the hand from writing to much is hardly a hazard of work. One of the only hazards there is in beingShow MoreRelatedThe Artist Zaha Mohammad Hadid1065 Words   |  5 PagesContemporary Bisual Artist The artist Zaha Mohammad Hadid is a very successful and one of the most famous contemporary female architects in the world. As an architect, the usual mediums that she used for building are such as Glass, Aluminum, Stainless Steel, GRG (glass reinforced gypsum), and Terrazzo (â€Å"Galaxy Soho,† 2012). Zaha Hadid’s style is organic, contemporary and innovative. She founded an international architecture and design called Zaha Hadid Architects. Their studio is located in 10 BowlingRead MoreEssay on Medieval vs. Renaissance Art887 Words   |  4 Pagesthe people in the medieval world, religion was their life. Everything in daily life focused around the church and God (Modern World 164). Medieval culture influenced the arts; this was evident in the religious themes. During the Italian Renaissance, painters and other artists focused on the portrayal of a more humanistic way of life. Renaissance artists’ work portrayed realism with â€Å"lifelike human figures i n their paintings† (Modern World 164). Renaissance artists wanted to express ancient GreekRead MoreTravel From The Modern Age Essay969 Words   |  4 PagesName Professor/Instructor Course 28 November 2014 Travelling Back in Time Introduction In the modern age, there are numerous innovations and inventions. The field of technology had expanded to almost every corner of the world. Terms such as ‘global village’ have been used to describe the modern era. Therefore, to travel back in time to would be essential to understanding how famous Renaissance artists founded innovations, inventions and discoveries. As such, I would request for a time travel grantRead MoreThe Arts and Crafts Movement Essay1253 Words   |  6 PagesThe Arts and Craft movement was a social and artistic movement, which began in Britain in the second half of the nineteenth century and continued into the twentieth spreading to continental Europe and the USA. Its adherents-artists, architects, designers and Craftsmen sought to reassert the importance of and craftsmanship in all arts in the face of increasing industrialization, which they felt was sacrificing quality in the pursuit of quantity. Its supporters and practioners were united not so m uchRead MoreEssay on Which Comes First: The Art or the Artist?1248 Words   |  5 PagesComes First: The Art or the Artist? A Historical Perspective The approach of the year 2000 seems a good time to think about the way the role of art and the artist has changed through history, and how modern art is interpreted by a modern audience. Writing about modern art gives me the creeps. In other types of art, clear facts can be asserted with security, public reactions are clearly documented, skills can be appreciated, and art is clearly recognized as such. Modern art defys all of these conventionsRead MoreThe Renaissance Era1529 Words   |  6 Pagesof the World). â€Å"They rebuilt education around their new ideas, seeing its purpose more in character development than in practical training† (History of the World). Education became more important to people. This is called Humanism and the Humanists were the scholarly leaders during the Renaissance (Culture of the Renaissance). A significant change with the world of the Arts is very noticeable. â€Å"Flemish painters brought a new kind of detailed realism to painting† (History of the World). TheRead MoreThe Impact of Renaissance on the Present1204 Words   |  5 Pagesaided in shaping the modern world that we live in today. Some of the more influential elements of everyday modern life are the result of cultural and societal changing events, which transpired throughout the years 1350-1600. During the period known today as the â€Å"Renaissance† (1350-1600), the world of art, the boundaries of marriage, and secular viewpoints were forever revolutionized, through the development and spread of â€Å"Renaissance Humanism†, which today, still affects modern day life. (Knox 1999)Read MoreModernism Movement : High And Low Modernism1277 Words   |  6 Pagessocial circumstances provoke the artists and designers with inspirations of new ideas and philosophy towards art and design? How did th e movements influence each other and which one of them was more influential? An evident answer to these questions is through the exploration of Modernism movement: High and Low Modernism. World War I not only stimulated rapid advances in human technologies but also aroused new radical approaches to the political, industrial and social world. As consequences to these approachesRead MoreBiography Of Charles Edouard Jeanneret Gris1489 Words   |  6 Pages The architectural world in the 20th century regards him as a pseudonym, a man whose systematic expressions of design shaped the physical structures of society in addition to the ideas of those who worked in his field alongside him. Charles-Édouard Jeanneret-Gris was the target of global frustration, for his enlightened views on a new age of architecture were not ones that the early 20th century was willing to embrace. However, there were several voices that spanned from the decades of his life toRead MoreArchitecture And Architecture : Architect Frank Gehry1706 Words   |  7 Pagesup, those of us who are non-architects tend to close mindedly think only about buildings. This apparent disconnect between what is co nceived as architecture and what is conceived as art has long plagued the architects of this world. It is almost as if there is an accepted notion that architects can be artists, but artists simply cannot be architects which decidedly makes architecture first and foremost architecture, not art. Architect Frank Gehry is one such architect with artistic tendencies whose

Concepts of Electrostasis Free Essays

Why do you suppose this is so? -Outer electrons are loosely bound with the nucleus because of their larger distance from the nucleus, so they can be easily stripped off. In the case of the inner electrons, the opposite is true. They are more tightly bound because their closer to the nucleus, so they are more difficult to remove them. We will write a custom essay sample on Concepts of Electrostasis or any similar topic only for you Order Now 52) You are not harmed by contact with a charged metal ball, even though its voltage may be very high. Is the reason similar to why you are not harmed by the rater than 1 ICC sparks from a Fourth of July sparkler? Defend your answer in terms of the energies that are involved. Yes. The reason is similar, because the amount of energies involved in both cases is very small. Chapter 23: Electric Current 46) In the circuit shown, how do the brightness’s Of the identical lightships compare? Which bulb draws the most current? What will happen if Bulb A is unscrewed? If Bulb C is unscrewed? -The brightness of Bulb A and Bulb B will be the same, while Bulb C will be twice as Bulbs A or B. Bulb C draws the most current. When Bulb A is unscrewed, Bulb C will glow as it had and Bulb B will not glow. If Bulb C is unscrewed, Bulb A and Bulb B will glow at the same brightness. Chapter 24: Magnetism 15) One way to make a compass is to stick a magnetized needle into a piece of cork and float it in a glass bowl full of water. The needle will align itself with the horizontal component of Earth’s magnetic field. Since the north pole of this compass is attracted northward, will the needle float toward the north side of the bowl? Defend your answer. -The needle will point toward the northward direction; however, it will not eve towards the northward side since the forces acting on the needle balances each other Out, remaining at rest. 3) In a mass spectrometer, ions are directed into a magnetic field, where they curve and strike a detector. If a variety of singly unionized atoms travel at the same speed through the magnetic field, would you expect them all to be deflected by the same amount, or would different ions be bent different amounts? Defend your answers. -Deflection of ions by magnetic fields solely depends upon their charge/ mass ratio. This is di fferent for different ions. Chapter 25: Electromagnetic Induction 2) A certain simple earthquake detector consists of a little box firmly anchored to Earth. Suspended inside the box is a massive magnet that is surrounded by stationary coils of wire fastened to the bode. Explain how this device works, applying two important principles of physics-?one studied in Chapter 2 and the other in this chapter. -When an earthquake occurs, stationary coils inside the detector begin to vibrate and a relative motion between the coils and magnets is generated. The motion of the coils induces voltage into the coils. As a result, the intensity of the earthquake is recorded. ) A length of wire is bent into a closed loop and a magnet is plunged into it, inducing a voltage and, consequently, a current in the wire. A second length of wire, twice as long, is bent into two loops of wire, and a magnet is similarly plunged into it. Twice the voltage is induced, but the current is the same as that produced in the single loop. Why? -The voltage induced is directly proportional to the number Of loops Of the wire. Resistance is directly proportional to the length of the wire as long as all other parameters are constant in the formula R=PL/A. The second wire has wise the length and twice the number of turns than the first wire. 43) The metal wing of an airplane acts like a â€Å"wire† flying through Earth’s magnetic field. A voltage is induced between the wing tips, and a current flows along the wing but only for a short time. Why does the current stop even though the airplane contain use flying through Earth’s magnetic field? -The current stops even though the airplane continues to fly through the Earth’s magnetic field, because the losses which occurred when a motor operates a generator and when the voltage is stepped up by a transformer is not considered. After the completion of each cycle, the energy outputted decreases due to the losses in the motor, the generator, and the transformer. Therefore, this will stop. Chapter 32: The Atom and the Quantum 6) Why does classical physics predict that atoms should collapse? -According to classical physics, an accelerated charged particle emits radiation. An electron that is orbiting the nucleus should radiate energy and move into a spiral path that ends at the nucleus. Therefore, atoms should collapse from a classical physics description. 28) When and where do Newton’s laws of motion and quantum mechanics overlap? When the size of the system is very large compared to the De Brogue wavelength, the Newton’s laws of motion and quantum mechanics overlap. Chapter 33: The Atomic Nucleus and Radioactivity 16) Two protons in an atomic nucleus repel each other, but they are also attracted to each other. Explain. -Two protons in an atomic nucleus repel each other and also attract each Other, because of Coulomb Repulsion. The protons repel each other; however, due to a strong nuclear force, they also attract each other. 47) Why is carbon dating ineffective in finding the ages of dinosaur bones? How to cite Concepts of Electrostasis, Papers

Festival Destination and Special Events Planning

Question: Discuss about the Festival Destination and Special Events Planning. Answer: Introduction Event management and planning could be tricky as event managers have to manage the expectations of various stakeholders. Generally, the event marketing and managers would have to manage the internal and external variables to get the best output from any event (Niekerk Getz, 2016). The event could be a day event or a week event. However, 100 of hours of planning is required to make any event successful. With the latest marketing tools like social media and Internet making, it is relatively easy to reach out to target audience. However, it is important that event marketing managers should make continuous attempt to keep the targeted audience engages. The objective of this report is to discuss the event in terms of various internal and external factors. The report would discuss the goals and objectives of the events and the way event marketing is done. The event under consideration is, Clunes Booktown Festival. The annual Clunes Booktown Festival is back on Saturday 6th and Sunday 7th May, with 18,000 people expected to join the most amazing whole town bookshop experience in Australia. This is an annual event where various author talks about their books and there are various panel discussions. This year, Headline authors this year include Clementine Ford, the Hon. Tim Fischer AC, Hannah Kent, Kate Grenville, A.S. Patric and Annie Raser-Rowland. It can be said that this event is one stop destination for all book enthusiasts. In this event, people get the chance to discover the rare books. People also get a chance to listen to live music and watch the street performances of various artists. There is an entry price of $10 for the event. The entry price is $5 for students. The Clunes Booktown Festival is an event to celebrate the books and conversations. It is a platform to get to know the like-minded people and enjoy the various books on numerous topics from art and literature to support, technology, life-sciences and fiction. The purpose of the event is to spread the awareness about the books and create a platform where the interested people can get the access to various books. Event marketing There are various tools that are being used for the marketing of this event. The event planners intend to use a combination of traditional and modern marketing channels. In terms of event marketing mix for this event, it can be assumed that traditional marketing focus of this event is only 10% to 15%. The majority of event marketing happens through social media marketing and Internet marketing (Bruce, 2015). The various modern marketing tools as used in the event can be shown as: The event marketing could also be discussed with reference to the four Ps of marketing. The marketing mix or the 4Ps of marketing for this event can be discussed as: Marketing Mix (Product): It would be correct to say that product element of the marketing mix is one of the most important element. The product of this event is the books that people get to read. In terms of collection of books, it can be said that event provides a great collection of books. The marketing of the event is done with the focus on Product. For example, the social bites like Facebook and Twitter posts highlight the rich collection of books that this event would have (Harris Edwards, 2014). The Facebook and Twitter posts also focuses on the learned authors that appears as guests in the event. It can be said that the product positioning of this event is good. Marketing Mix (Price): The tickets of the event are very reasonably priced at $10. In fact, there is a special 50% discount for students and students can get the ticket for $5 only. It can be said that event planners have used a very effective pricing strategy as people will not feel burden. The event planners would want to focus on the economy of scale as it is expected that close to 20,000 people would visit the event. The event also has provision of few VIP passes and special discounts and offers for people like Army officers, sports person, etc. Marketing Mix (Promotion): Almost 90% of the event promotion is done on social media channels. There are two major platforms for promotions. These are Facebook and Twitter. The event has a strong FB page where users can interact with other users and at the same time they can ask the questions to event planners. The event also has a Twitter handle that is being used to communicate the words and news about the event. In addition to the Facebook and Twitter, the event also uses Internet marketing and e-mail marketing. The people who register themselves with the event gets email with the latest news, information and update about the event. Marketing Mix (Place): The place is an also a critical element of marketing mix. The place of the event is good. The event is scheduled to happen in Fraser street, Clunes. The Fraser street is a happening street in Victoria. The people should not have any problem in visiting the place where event is held (Ruhanen Whitford, 2014). Therefore, it can be said that the marketing mix of place is very well managed by the event organisers. The initial analysis suggests that the marketing managers and the event planners have done a great job to manage the event. It is critical that all the four elements of the marketing mix should be used in a collaborated manner so that events can achieve its desired objectives. Evaluation of event Once the event is over, it is important to evaluate the event. There are various measures to evaluate the success of any event. The three key evaluation measures that would be used to evaluate this event can be discussed as: Users feedback: On the spot feedback, will be collected from the users who will visit the event. This method of evaluation will be the best method as it involves direct interaction with the users (Jones Newsome, 2016). The chances of biasness are very less in this method. Past Data point: The past data points will be used to compare with the current data points. For example, in the last years event, the footfall was 18,000 people. It is expected that the footfall will further increase this year. This data point clubbed with other data points will be a great source of information to evaluate the event. Evaluation against the set KPIs: There would be various Key Performance Indicators that can be used to assess the event. For example, customer satisfaction index and employee satisfaction index. It is important to mention that evaluation will be done from the perspective of various internal and external stakeholders (Buning Gibson, 2016). It is important that people should not leave the internal stakeholders while doing the evaluation. Conclusion The above paper discusses the event of Clunes Booktown Festival. With the above discussion, it can be said that the marketing activities of the event are on track. The paper also discusses the various ways and means to evaluate the event. At this moment, it appears that the event should be successful if the planners and organizers can work in a collaborated and integrated manner as per the event marketing mix. References Bruce, D., 2015. Post incident research-gaining knowledge after the event. Australian Journal of Emergency Management, The, 30(3), p.6. Buning, R.J. and Gibson, H.J., 2016. The role of travel conditions in cycling tourism: implications for destination and event management. Journal of Sport Tourism, 20(3-4), pp.175-193. Harris, R., Edwards, D., Foley, C. and Schlenker, K., 2014. Australian Event Symposium, Sydney, New South Wales, Australia, 13-14 September 2012. Event Management, 18(4), pp.405-472. Jones, C., Newsome, D. and Macbeth, J., 2016. Governance and environmental implications of motorised events: insights from Australia and avenues for further inquiry. Current Issues in Tourism, 19(7), pp.680-696. Ruhanen, L. and Whitford, M., 2014. Indigenous Tourism and Events for Community Development in Australia. In Tourism as an Instrument for Development: A Theoretical and Practical Study (pp. 183-194). Emerald Group Publishing Limited. The annual Clunes Booktown Festival. 2017. Retrieved from: https://www.visitmelbourne.com/regions/Daylesford-and-the-Macedon-Ranges/Events/Art-and-exhibitions/Literature/Clunes-Booktown-Festival.aspx#overview Van Niekerk, M. and Getz, D., 2016. The Identification and Differentiation of Festival Stakeholders. Event Management, 20(3), pp.419-431.